Comm On

A rebrand of Commonwealth Avenue. Researched the hub buildings, venues, and audience of Commonwealth Avenue to propose and develop a new visual identity combining multiple spaces and reflecting their role within the context of Boston University and the city of Boston.

Inspired by the architecture of each hub building and the community aspect of our space, we played with the idea of the two words “commonwealth and community”.

The vibrant and diverse colors, modern typeface, and sophisticated yet playful logo emphasizes the role of the arts at the heart of an urban campus through a new visual presence that celebrates the arts, values and community on Commonwealth Avenue.